Western Alliance Bank
Speaking to the #2 bank in America* through the eyes of its clients
Background
Western Alliance Bank is an industry leading bank with $20B in assets that is driven by a client-centric approach. Fervor profiles Western Alliance and its affiliated banks through the success stories of its clients across the Western United States.
*according to Forbes Magazine, 2018
Challenges
Financial institutions can be difficult to differentiate, as products are sometimes similar from bank to bank. Western Alliance also has multiple regional bank brands that each bring unique market challenges to the table.
Solutions
Fervor navigates the waters between a variety of services, locations, products and market needs by telling the story of its success through the eyes of its customers. From video profiles to annual reports and ongoing print marketing, we continue to emphasize WAB’s client centric approach.
Success Stories
Fervor has profiled over twenty clients across the western United States speaking to, and telling the story of, Western Alliance’s clients and how they’re impacting their customers and communities. From healthy meals for our school children to funding revolutionary technology solutions that allow us to use smart phones to manage healthcare, we are showcasing what’s possible through a partnership with WAB.
The annual report that Fervor helped us design has truly exceeded our expectations. Both their professionalism and the quality of the work they deliver is excellent and I would highly recommend Fervor for any creative project.
Elissa Rubman, Senior Marketing Officer