NASA & ASU
Psyche: A mission to a metal world
For the first time ever, we are exploring a world made not of rock or ice, but of metal. The asteroid Psyche offers a unique window into the building blocks of Earth’s formation and the opportunity to investigate a previously unexplored type of world.
NASA’s mission websites and marketing have traditionally been dark and uninviting. But as a mission leader, Arizona State University was committed to making Psyche approachable and accessible.
Fervor created a website with a white, bright aesthetic that broke down complex mission and spacecraft details into easily digestible chunks, with interactive animations that helped to unfold the Psyche story throughout.
Using Psyche brand guidelines, we created an engaging user experience, rich with illustrations, iconography and animations.
Timeline for Lift-off
We created multiple opportunities for users and NASA devotees to follow along through the 4+ year countdown to launch.