NASA & ASU
Psyche: A mission to a metal world
Background
For the first time ever, we are exploring a world made not of rock or ice, but of metal. The asteroid Psyche offers a unique window into the building blocks of Earth’s formation and the opportunity to investigate a previously unexplored type of world.
Challenges
NASA’s mission websites and marketing have traditionally been dark and uninviting. But as a mission leader, Arizona State University was committed to making Psyche approachable and accessible.
Solutions
Fervor created a website with a white, bright aesthetic that broke down complex mission and spacecraft details into easily digestible chunks, with interactive animations that helped to unfold the Psyche story throughout.