Arizona State University
Marketing the largest and most innovative university in the nation
Since 2005, Fervor Creative has worked on over 600 projects with over 60 schools, centers and initiatives with everyone from the Office of the President to partnerships with NASA and Adidas.
President Michael Crow and ASU has a bold charter to increase access while also increasing quality of education and its impact on our community. This presents a larger challenge of consistency across the ASU brand, as well as individual, more unique, opportunities to highlight each initiative and project’s potential.
Teachers need to be recruited differently than scientists, and donors need a different voice than students. Because we’re immersed in ASU’s brand history and evolution, we work side-by-side with our clients’ unique needs at ASU to create marketing vehicles and messages that leverage the brand while listening carefully and executing uniquely on every project.
Fervor has helped to launch nearly 20 webspark Drupal websites and is well versed in the protocol, restrictions and opportunities involved in launching a branded website that adheres to ASU and UTO’s guidelines for consistency across all digital marketing.
Fervor Creative continues to be a great resource for us at CLAS. They bring ASU's brand to life while also listening to what makes us unique.Nick Adamakis, Director of Marketing