Arizona State University
Marketing the largest and most innovative university in the nation
Background
Since 2005, Fervor Creative has worked on over 600 projects with over 60 schools, centers and initiatives with everyone from the Office of the President to partnerships with NASA and Adidas.
Challenges
President Michael Crow and ASU has a bold charter to increase access while also increasing quality of education and its impact on our community. This presents a larger challenge of consistency across the ASU brand, as well as individual, more unique, opportunities to highlight each initiative and project’s potential.
Solutions
Teachers need to be recruited differently than scientists, and donors need a different voice than students. Because we’re immersed in ASU’s brand history and evolution, we work side-by-side with our clients’ unique needs at ASU to create marketing vehicles and messages that leverage the brand while listening carefully and executing uniquely on every project.
Webspark Websites
Fervor has helped to launch nearly 20 webspark Drupal websites and is well versed in the protocol, restrictions and opportunities involved in launching a branded website that adheres to ASU and UTO’s guidelines for consistency across all digital marketing.
Clients Include:
- Office of the President
- College of Liberal Arts and Sciences
- NASA – Psyche Partnership
- Global Sport Institute – Adidas Partnership
- W. P. Carey School of Business
- EdPlus
- BioDesign Institute
- Mary Lou Fulton Teachers College
- USAID – Grant Management
"We’ve worked with Fervor on video, print design, and web projects for eight years now. Not only do they have an impeccable understanding of the ASU brand, they truly understand our story and how to tell it. The work Fervor has created for W. P. Carey always stands out. They’re among the most-featured pieces in our marketing portfolio every year, and have become signatures of the W. P. Carey experience on campus and online."
Colin Boyd,
Executive Director, Marketing and Communications
W. P. Carey School of Business