Children’s Action Alliance
Designing for our future
Background
The marketing director at Children’s Action Alliance had worked with Fervor Creative in a previous role and reached out to us when looking to rebrand and launch a website. We are proud of the work done for CAA and their focus on children’s education and health in our community.
Challenges
The brand had to communicate the serious nature of the content as well as portray a friendly, optimistic approach. The website was to be utilized as a search tool for important documents and information while maintaining the friendly approach.
Solutions
The rays of hope integrated into the ‘C’ became the foundation for all of the creative. Our UI/UX made information easy to find and organized the content in a sensible manner.
A True Call to Action
The website makes it easy to contact your legislator in an effort to increase community support.
