The Good Egg Brand
Fervor Creative was asked to freshen up The Good Egg brand without losing the equity of the current look. We kept the same integrity of the logo and font but simplified it and finessed the letterforms to have a more cohesive effect. We utilized a bright color palette to emphasize the morning and lunch menu. We also pulled in a font that has a friendly but bold feeling to it. We photographed the food and pulled in texture and illustrations to give the brand a light, fun personality.