OmniMount Sam’s Club Packaging & Interactive Display
Fervor designed packaging, point of sale and an interactive display for OmniMount’s new line of flat panel TV mounts specifically aimed at Walmart’s Sam’s Club retail locations. Because of Sam’s Club’s unassisted sales floor, we were very careful to include all the information a consumer might need to make a buying decision. On packaging, this included product photography and lifestyle photography to show context. For the display, this meant a display that the buyer could interact with and understand key benefits through multiple sources – including signage, benefit details, live product and an interactive display that walked the consumer through the buying process.