Omni+ Furniture Branding
Omni+ represents the synthesis of modern furniture design from the likes of Karim Rashid with purpose-built features for A/V equipment. The branding strategy involved emphasizing the “+” with marketing centered around this theme of design + purpose. To target the boutique modern furniture buyer, we staged quirky environments in the photography to separate Omni+ from the mainstream market and position it as a leader in the category. Fervor was involved in everything from name generation to print and online marketing.